Monday, January 31, 2011

The Green Craze

Everyone may not believe that climate change is real, but America has certainly turned going green into a profitable trend. Celebrities are photographed with fashionable reusable shopping bags, recycled clothing, and the latest fuel efficient cars. I can't say that I haven't been seduced by green marketing, but it's disappointing that that's the only way to get the public's attention or at the very least, younger generations. Companies and organizations are really taking advantage of this trend, which means higher costs for those who want to try to make a difference. Many people are not going to choose green products because they're typically more expensive. I don't mind paying more, but then again, it's not my money. It seems counter intuitive to introduce environmentally friendly products that are supposed to help save the world when no one is going to buy them. Being environmentally conscious has become a luxury these days rather than a responsible choice. What really drives me crazy is that a lot of people I know simply don't care and choose not to buy green products that they could afford. They won't take a few extra minutes to recycle rather than throw paper and plastic in the trash. They won't take shorter showers, stop buying bottled water, or unplug cords they aren't using. I guess in some sense, it's good that going green has become a trend because then really no one would care. 







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